Tue, 26 Sep 2023

Are you struggling to broaden the reach of your brand? Do you want an inexpensive marketing idea that can propel your business to the next level hassle-free? If the answer to these questions is YES, it might be the perfect time to try your hand at sticker marketing campaigns.

Yes, you heard that right! Adding custom stickers to your branding and marketing strategy will always come to your aid when looking to drive business growth on a tight budget. And this is easy to see as they help create a good impression on your potential customers. But merely investing in custom stickers is not enough. To stand a better chance of reaping maximum benefits, employ design best practices from the word go.

You don't have to go through a lot since the simple things you take up can help prevent a negative perception of your brand. And that is what this quick guide will help you unearth today. Here are some common mistakes to avoid when designing and ordering stickers for your marketing campaign.

  • Forgetting About Color Uniformity

One of the things that will make your brand stand out from the competition is the colors you use in your custom stickers. Before taking advantage of die cut stickers, you should remember that printers print differently. And since color uniformity is vital to the success of your sticker marketing campaign, it is in your best interest to get insights into what to expect from printing.

Skimp on color considerations, and you might struggle to find the perfect match for your brand. No wonder you should determine whether you prefer RGB or CMYK for your custom sticker print. The catch lies in factoring in the pros and cons of each before deciding on anything. Keep in mind a poor color design and print for the stickers affect your brand reputation since it looks unattractive.

  • Incorrect Sticker Size

Merely because a hologram sticker can work wonders for your brand reputation, it is not to say you should use it blindly. You want to give your brand the best impression, and you can do that by choosing the correct size sticker for your container or packaging. If you settle for a too-small sticker, rest knowing prospects might struggle to read.

Things are no different for a too large sticker as it looks unprofessional and tarnishes the first impression of your product or packaging. No wonder you should make it the norm to measure your packaging before ordering stickers. Fortunately, you can always decide to use one design for different products and still attain similar results.

  • Spelling and Grammatical Mistakes

As cliché as it sounds, you'd be surprised by the sheer number of businesses that invest in the best die-cut stickers only to go wrong with spelling and grammar errors. These mistakes are embarrassing for your business and also show a lack of commitment to what you do. That is why you should never leave room for spelling and grammatical mistakes as they will work against you.

The best way to deal with spelling and grammar errors is to leverage the second pair of eyes. Use this as the opportune time to look for any linguistic and spelling errors and other issues touching on the design before approving for printing. The more set of eyes review it, the better. So, have a second or third set of eyes review the stickers and approve the process before moving on to the next step.

Wrapping Up

Custom stickers can be an integral part of your branding and marketing strategy. After all, they are customizable and won't take a toll on your business finances. Whether you choose to go with a hologram sticker, Washi Tape, Glitter stickers, or clear stickers, rest in knowing they will always work to your advantage.

Either way, watch out for the above and other mistakes to avoid using flawed custom stickers. If in doubt, there is nothing wrong with enlisting help from professional and experienced sticker designers. With their help, you can avoid common sticker designer mistakes and create the perfect designs for your brand.

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