A business firm requires several tricks up its sleeves to increase demand for its products. Email sequence(s) act as a form of advertisement in a set format that attracts customers regularly with various offers, discounts, sale messages, etc. In other words, it promotes businesses' goods and services. In the era of digital marketing, sequencing an email via software has become the need and want of every business institution.
What is an Email Sequence?
It can be defined as emails sent consecutively in a specific format from software based on predefined structures to convert prospects into customers. The messages can be sequenced and then sent out at desired intervals, and they urge several actions such as:
- Converting prospects into customers
- Increasing the traffic to your business
- Increasing the readership of your blog
- Get more subscribers for your products or services
- Increase the reach of your branding
There is a clear difference between a regular and drip campaign. A typical one can be overlooked when a customer takes a specific action. But, a drip campaign allows you to send customized/personalized messages at a defined time to potential customers.
Email sequencing helps the business in many ways, including increasing the number of customers, growing subscriptions, etc.
Some of the merits of email sequencing are.
They Help Scale Up Your Business
One can scale up a business by reaching out to companies and websites that help you sequence your emails. It is a single-time effort because your subscribers receive the mails at automated time gaps. Defining your consumers' journey through the mails by analyzing their responses and actions will help you customize your email sequence(s) better.
They Help To Understand the User's Journey
Email sequencing also helps you to set up an effective response mechanism from consumers. With endless mails sent out to customers, your institution can dive into customers' pain points and needs and help answer the questions. Knowing a customer's journey through emails, you can personalize the messages better. Your users will feel happier with customized messages, and there is an increasing chance of taking the action you want.
Retain Customers' Loyalty
The sequences you set also include mails for customers after the purchase. They are primarily like follow-up mails, where you thank your customers for the purchase, ask them for feedback, and send them loyalty messages, special discount coupons, and re-engagement messages. This generates more customers through recommendations and referrals. It builds your customer base when you follow up with your regular customers.
Helps Manage The Business Better
Knowing your customer base and the related ideas allows you to manage your business better. The software you use for sequencing helps monitor the performance of your business products and services. This will help you know your unsubscribe rate, click rate, replied rate, action taken, etc. These preset sequences will not spam your target consumers and can filter out unresponsive customers.
Types Of Email Sequences
Various types of sequences are used for several purposes. You can alter the preset according to your needs and customize them according to your customers. Some varieties are listed below.
- Welcome mail Sequences
- Onboarding Mail
- Abandoned Cart
- Repeat Customer
- Cold sales outreach
- Account Renewal
- Events and Webinar.
Your content should be helpful while being promotional and actionable. To ensure that sequences work for your overall growth and development, you must understand the messages' timing, demands, and purpose. Another thing to remember is content strength and stability because the right content will attract more consumers.