Fri, 29 Sep 2023

The Hawaii tourism market is expected to create robust growth over the forecast period. According to Future Market Insights, by the year 2023, the global Hawaii tourism revenue will reach US$ 17,487.3 Million. The tourism industry is expected to grow to around US$ 28,485.0 Million in 2033.

Due to Hawaii's six major islands, there is intense competition among the individual island markets, which has led to a rise in average fares.

Hawaii's tourism market is estimated to receive 6.8 million visitors in 2021, according to the historical analysis. Most of the outbound visitors traveled via air or cruise making them a popular mode of transportation and was the premiere choice for booking tours and activities. The tourism industry has experienced an upward trend since the past few years. According to the revenue generated by passengers flown, tourism has increased at a prolific rate since 2009.

It affects the direct suppliers, thereby affecting the tourism market, such as overseas airline spending and capacity, out-of-state cruise spending and capacity, etc. With a push from tourist boards, rapid initiatives taken by the government, and variations in industrial tour types, the market is expected to grow beyond limits and become a world-class tourist attraction.

As a result of the flu season, Hawaii's tourism suffered. Hawaii's cruise industry also suffered. According to reports, no cruise ships were active in 2021.

There has been a significant decline in the number of visitors to the tourism market during the current period, which has led to a number of changes. In addition, the industry is expected to see historical arrivals and spending in nominal terms. The recovery rate is expected to accelerate at a much faster rate in the later periods, namely, 2023-onwards.

Key Takeaways

As a result of factors such as altitude, surroundings, and others, Hawaii experiences a wide variety of climates. Moreover, this place becomes increasingly popular when it gets cold during the winter season because of the lively, tropical weather.

Extreme weather events are contributing to the recent climate crisis. Since the ice caps are melting rapidly and temperatures are rising rapidly, Hawaii is experiencing frequent storms and comparatively higher temperatures, which are indeed posing a threat to tourism.

Hawaii is developing more infrastructure as technology advances rapidly. Due to its excellent infrastructure, Hawaii's tourism industry is able to provide guests with high-quality accommodations and easy connectivity, making it a popular destination for tourists.

Creating a feasible wastewater system and constructing more bridges to improve connectivity are key factors that contribute to Hawaii's tourism market's prosperity.

During the last few years, Hawaii has grown into a fascinating and diverse place with prominent cultures all around the world. Tourism contributes the greatest amount to the local economy here. As with the rest of the world, this tourist destination also suffered from global lockdowns, affecting the livelihood of a large portion of its population.

By 2030, the industry expects a greater number of international arrivals despite these challenges. There was a severe decline in tourism from late March to mid-October 2020.

Competitive Landscape

There are many other travel agencies across the globe that use extensive marketing techniques in order to attract tourists. Middle-aged groups often choose not to travel as a package in order to reduce their expenditures without compromising the quality of their travel experience.

Additionally, the Hawaiian tourism authority also provides relevant information including accommodations, cruises, airlines, and attractions to assist in planning a successful trip. As social media platforms become increasingly popular among all age groups, these agencies are also utilizing aggressive marketing and campaigns to target tourists.

Hawaii Tourism Market by Category

Suppliers indirect to the company:

  • Online travel agencies (OTAs)
  • Agencies that offer traditional travel services
  • Hawaii Tourism Market by Category

By Direct Suppliers:

  • Airlines
  • Hotel Companies
  • Car Rental
  • Train
  • Tour Operators
  • Government Bodies

By Indirect Suppliers:

  • OTA (Online Travel Agency)
  • Traditional Travel Agencies
  • TMC's( Travel Management Companies)
  • Corporate Buyers
  • Aggregators

By Number of Bookings:


  • Under 15
  • 16-25
  • 26-35
  • 36-45
  • 46-55
  • Over 55

By Activity Type:

  • Cultural & Heritage
  • Medical
  • Eco/sustainable
  • Sports
  • Wellness
  • Other

By Demographic:

  • Male
  • Female
  • Kid

By Tourism Type:

  • Domestic
  • International

By Booking Channel:

  • Phone Booking
  • Online Booking
  • In Person Booking

By Tour Type:

  • Individual Travel
  • Professional Groups
  • Group travels

More Insights into the Hawaii Tourism Market

The North American market is expected to dominate the Hawaii tourism market over the projection period. US domestic visitors dominated the market for numerous tourism activities. There were significantly more arrivals from the US West in Hawaii in 2021 compared to 2020 when the number of arrivals was significantly less.

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