When times are tough, business owners often need to make budget cuts.

What Is Digital Marketing?

Digital marketing is a cost-effective practice that allows companies to find customers through online channels. Investing in digital marketing can help businesses to find new customers, engage current customers, and retain past customers. Digital marketing is the process of promoting products or services through online marketing channels like email, social media, search engine results, digital ads, and more.

Digital Marketing Strategies

Every business will require its own blend of these strategies in order to succeed as well. In a sense, organic SEO is free, and so the ROI can be incredibly high. So, your business could theoretically rank for free. But if competitors are likely to employ an organic SEO company, you should consider investing in SEO services.

Content marketing involves creating and publishing quality content. The content should be both valuable and relevant to the needs and interests of your target audience. This kind of content can include blog posts, videos, social media posts, podcasts, pamphlets or ebooks, white papers, infographics, and more.

Social media marketing is a type of digital marketing that takes place on and involves social media platforms. This strategy can be used to drive your target audience to a website, landing page, or even to make purchases directly.

Email marketing can be a powerful part of your marketing efforts. The goal of email marketing is to build relationships with customers and potential customers. It can also promote products and services, drive traffic to a website, generate leads, and increase sales and revenue.

Ultimately, CRO leads to an increase in the conversion rate of a website, an augmentation in revenue and business growth. CRO requires constant testing to identify which changes your target audience responds to best. It is a critical part of digital marketing, because it makes sure that your efforts on other pages aren't wasted. Turning website viewers or social media followers into paying customers is key.

Measurable Results

Investing in digital marketing provides lots of actionable data that businesses can use to optimize their marketing efforts.

Customer Engagement

Emails, social media posts, and more, can be personalized and personable. Users like to see businesses with a brand personality.

Is Digital Marketing Expensive?

Many digital marketing channels are free in theory, but in practice can cost a lot more. Other marketing channels will cost you in other ways. The cost of digital marketing can vary wildly. The cost will depend on factors like the needs of the business, the competition in the marketplace, and more.

However, when it is done well, digital marketing is worth any investment your business might make.