Is your company leaving hundreds or even thousands of dollars in sales on the table each day?
Over half of online shoppers will abandon a cart at least once before making a purchase. You likely compete with several businesses for these customers. Yet, recover abandoned cart strategies can let you win these back.
Interested in boosting your online sales? Want to ensure no abandoned cart goes unreturned?
Keep reading below for three key abandoned cart recovery strategies to use.
- Automated Email Follow-Up
Depending on the size of a business, automatic abandoned cart recovery email follow-up can be an incredibly effective tool when it comes to saving a sale that has been abandoned.
Automated email follow-up allows businesses to quickly reconnect with customers who've left the checkout page. They send them a reminder (or even a discount coupon) to come back and complete their purchase.
By monitoring a customer's behavior across a range of devices, the system can follow up with an email that is specific to that customer. This type of personalization can be a powerful tool for boosting engagement and abandoned cart recovery rate.
- Targeted Ads
Through an abandonment email sequence, you can create a personalized message tailored to the customer's shopping history and interests. This will include ads showcasing relevant items to the customer, so they can quickly get back to the order process.
Additionally, visitors who share a shopping cart abandonment recovery on social networks. Such as Facebook, can be targeted with ads featuring a discounted version of the original items.
This makes it easier for them to complete the sale. As an extra incentive, you can also offer a free shipping promo code for those who complete the purchase.
- Live Chat
How to improve user experience? Live chat is a great tool to improve user experience and, if used effectively, can be used to help save abandoned cart sales. It is a fast and effective way to respond to customer inquiries in real time.
Live chat agents can quickly address customer queries and provide relevant promotions to encourage customers to complete their purchases. Agents can also provide expert advice and recommendations to help customers make an informed purchase decision.
This can boost sales and provide a positive customer experience. Live chat can also be used to collect feedback on customer service which can help improve customer service going forward.
Effective Strategies to Prevent Abandoned Cart Recovery
By leveraging emails and push notifications to remind customers of their abandoned carts, you can increase sales and profits. Try out some of the strategies discussed and watch your revenue grow. Sign up for our free webinar on abandoned cart recovery tactics - don't let any more cart abandonments go to waste!
Interested in learning more about gaining sales with software? Then check out our blog. We've got tons of posts with advice on making your sales soar.